The Book Bee

I've had to buy a lot of gifts lately for the family who will be at my wedding and one of the best places I've found for personalized gifts that are high-quality come from Etsy. I just purchased a pair of Yeti cup holders for my brothers to ask them to be a part of our special day. When I typed in "personalized Yeti cup", the Etsy listing that I ended up purchasing came up first in Google. Etsy is clearly working on search engine optimization to make sure that their seller listings are well-optimized for consumers to find.   Company History Etsy is one of the largest ecommerce marketplaces and focuses its products on handmade items, sold by individual sellers and craftspeople. The company was founded in 2005 and was created to be an online platform for craftsmen to sell their wares, outside of craft fairs and the like (Majewski, 2015). Today, the company has an estimated over 4 million sellers and 80 million buyers on the platform (Todorov, 2022). One of Etsy's un...

For businesses large and small, SEMRush is a software tool that’s packed with great information for SEM and SEO marketers. It was originally created to maximize SERP (Search Engine Results Page) results for website developers and online marketers in 2008 in Boston, Massachusetts (Startup Talky, 2022). SEMRush helps businesses improve their online visibility and comes at several price points, including a free option, a Pro plan, a Guru plan and a Business plan for enterprise customers and large agencies.  SEMRush payment plans, SEMRush.com They also offer helpful resources (as well as training and online certifications) for small businesses and entrepreneurs to understand how to utilize the myriad of tools offered and improve their overall online search results.  There’s several sections of tools to SEMRush, but in this blog post, it will cover the most-utilized SEO tools and SEM tools for businesses.  SEO Uses On SEMRush, SEO has a major chunk of features within the tool....

If you think back to your childhood days, can you remember the radio and TV commercials for Rosetta Stone? Rosetta Stone originally had captured the market for learning new languages and was once seen as the “diamond” of language learning, with their iconic yellow tape boxes. The Rosetta Stone organization had a reputation of being the best of the best in language learning and was named in the Top 500 Fastest Growing Companies in 2006 (Munro, 2021). Just a few short years later, in 2017 the once-valuable stock tumbled and layoffs were happening.  Contrary to this journey, free language app Duolingo was formed in 2011 after founder Luis von Ahn realized that Rosetta Stone had too small of a market and too expensive of a product (Skid, 2022). Duolingo built its platform to serve mobile-first users with an easy-to-use app and best of all: free learning. The app started to gain traction online and within a few years had thousands of new sign-ups each day. Users loved the gamification p...

  Conversion Another category of web metrics for businesses is conversions. Conversions are defined as actions that a customer can take on a website that is determined as valuable. Some popular conversions that businesses take note of are: User Purchase Account Sign-Ups Form Submission App Install  And many more! Each website has to understand what actions they want a customer to take to increase sales, exposure, brand awareness or another business objective and create conversions that lend to that goal. For example, Hi-Way 3 Hardware is a local family-owned hardware store business that doesn’t do any eCommerce business. Although other similar competitors like Lowe’s or Home Depot would likely measure Purchase and Add to Cart conversions, Hi-Way 3 Hardware finds the most value in Click to Call conversions, where customers call in and ask for specific items they're interested in. It’s important for each business to define what valuable conversions are for their current marketi...