The Book Bee

  Conversion Another category of web metrics for businesses is conversions. Conversions are defined as actions that a customer can take on a website that is determined as valuable. Some popular conversions that businesses take note of are: User Purchase Account Sign-Ups Form Submission App Install  And many more! Each website has to understand what actions they want a customer to take to increase sales, exposure, brand awareness or another business objective and create conversions that lend to that goal. For example, Hi-Way 3 Hardware is a local family-owned hardware store business that doesn’t do any eCommerce business. Although other similar competitors like Lowe’s or Home Depot would likely measure Purchase and Add to Cart conversions, Hi-Way 3 Hardware finds the most value in Click to Call conversions, where customers call in and ask for specific items they're interested in. It’s important for each business to define what valuable conversions are for their current marketi...

Web metrics for business fall into several different categories including foundational, visit characterization, visitor characterization, engagement and more. This blog post will focus on what a business needs to analyze to begin to understand web analytics, starting with the foundational analytics. Without the foundational analytics, it’s hard to begin to understand more about the website, its content, optimization and how consumers are behaving on the site.  Page Pages are the pages that comprise a site. For example, my blog, the Book Bee currently has only one page - the home page. Better websites have more robust pages that can often include information about the company, like an About Us or Contact page, as well as more pages detailing Products, Services, or Resources. My current company’s website ( https://www.us.endress.com/en ) has hundreds of pages, which can bog down a customer’s experience. There are many pages that go unread by any consumers at all and this can be meas...