The Book Bee

Off-page SEO is one of the main improvement tactics that webmasters and website owners can utilize to make improvements towards SEO on their sites. Off-page SEO is unique because it includes all of the tactics that happen "off the page", or not on the main website. Some of the most popular types of off-page SEO include link-building, forums, influencer outreach, guest blogging and article writing (Saleem 2019).   Article-writing and guest blogging have been a key part of off-page SEO strategies for several years. Like backlinking, article writing and guest blogging are more simplified practices for SEO than other technical, on-page strategies like mobile optimization or keywords and tag updates. The way that guest blogging works, according to The Digital Agency Network, is when a blog or website features someone’s original work and links back to their own website (Borg, 2022). It’s an expanded form of a backlinking strategy to optimize and grow domain authority for a site, pl...

I've had to buy a lot of gifts lately for the family who will be at my wedding and one of the best places I've found for personalized gifts that are high-quality come from Etsy. I just purchased a pair of Yeti cup holders for my brothers to ask them to be a part of our special day. When I typed in "personalized Yeti cup", the Etsy listing that I ended up purchasing came up first in Google. Etsy is clearly working on search engine optimization to make sure that their seller listings are well-optimized for consumers to find.   Company History Etsy is one of the largest ecommerce marketplaces and focuses its products on handmade items, sold by individual sellers and craftspeople. The company was founded in 2005 and was created to be an online platform for craftsmen to sell their wares, outside of craft fairs and the like (Majewski, 2015). Today, the company has an estimated over 4 million sellers and 80 million buyers on the platform (Todorov, 2022). One of Etsy's un...

For businesses large and small, SEMRush is a software tool that’s packed with great information for SEM and SEO marketers. It was originally created to maximize SERP (Search Engine Results Page) results for website developers and online marketers in 2008 in Boston, Massachusetts (Startup Talky, 2022). SEMRush helps businesses improve their online visibility and comes at several price points, including a free option, a Pro plan, a Guru plan and a Business plan for enterprise customers and large agencies.  SEMRush payment plans, SEMRush.com They also offer helpful resources (as well as training and online certifications) for small businesses and entrepreneurs to understand how to utilize the myriad of tools offered and improve their overall online search results.  There’s several sections of tools to SEMRush, but in this blog post, it will cover the most-utilized SEO tools and SEM tools for businesses.  SEO Uses On SEMRush, SEO has a major chunk of features within the tool....

If you think back to your childhood days, can you remember the radio and TV commercials for Rosetta Stone? Rosetta Stone originally had captured the market for learning new languages and was once seen as the “diamond” of language learning, with their iconic yellow tape boxes. The Rosetta Stone organization had a reputation of being the best of the best in language learning and was named in the Top 500 Fastest Growing Companies in 2006 (Munro, 2021). Just a few short years later, in 2017 the once-valuable stock tumbled and layoffs were happening.  Contrary to this journey, free language app Duolingo was formed in 2011 after founder Luis von Ahn realized that Rosetta Stone had too small of a market and too expensive of a product (Skid, 2022). Duolingo built its platform to serve mobile-first users with an easy-to-use app and best of all: free learning. The app started to gain traction online and within a few years had thousands of new sign-ups each day. Users loved the gamification p...